Over the past 20 years ran too fast to slow growth of Louis Weedon

In Asni è res workshop and other production suitcases and bags are a major source of MOET & CHANDON Hennessy Louis Weedon group profits. On the other hand, Louis Weedon after the rapid growth over the past twenty years, in recent months showing weakness. Analytic personage points out, the Louis Weedon brand occupy about half of MOET & CHANDON Hennessy Louis Weedon group operating profit, brand sales slowdown has led to reduced market assessment of the group net profit, as well as the downturn in the stock price performance over the past six months.

The chairman and chief executive officer Bernard - Arnott (Bernard Arnault), investors and market overreaction. He said during the last month of the general meeting of shareholders, growth does not mean that the decline in demand, but the group on their own initiative to realize this trend.

He said that in the MOET & CHANDON Hennessy - Louis Weedon group's shareholder meeting, "may let you surprise, Louis Weedon brand's sales growth rate is not a problem. Why is this fashion and leather goods brand only 3% rather than the 10% growth rate? Because this is a pass over in one's mind strategy."

Bernard - Arnott said, Louis Weedon has slowed down the speed of opening new stores, in order to prevent the distribution too broad. He said, "from 2012 December to lead the brand Michael (Michael Burke) has decided to more promotion leather, rather than symbolic brand mark with canvas bag. He emphasizes, leather goods sales is so good, even can hardly provide enough supply.

Analysts have pointed out, this has always been the top market transfer is crucial to maintain Louis Weedon's unique image, said it is necessary to determine a strategy is also under adversity over in one's mind.

Organic sales of Louis Weedon's growth in the first quarter of 2013 was 3%, much lower than in the past ten years the average annual growth rate of 10%. Like other luxury brands, Louis Weedon has been slowing economic growth Chinese hit, but the level is still far exceeded the expectations of analysts.