Taobao.com and Louis Weedon together to fight against fake commodities

Paris, February 11, 2014: China online shopping retail platform taobao.com (hereinafter referred to as the Taobao), as well as the luxury brand Louis Weedon (Louis Vuitton), announced the signing of a memorandum of cooperation (Memorandum of Understanding), to the establishment of cooperation mechanism, to combat the Taobao platform online counterfeit goods.

Memorandum of understanding signed to establish various positive and preventive measures to fight against fake based. This is also the taobao.com and brands work directly for the first time. Mechanism also includes "instant intellectual property rights complaint and revocation of the commodity propaganda Webpage" system as one of the positive measures.

This memorandum is exactly reflect the close cooperation between the taobao.com and Louis Weedon, also represents the long-term efforts of both sides to establish "a common strategy to effectively protect the brand.".

Taobao.com and Louis Weedon both hope these measures, can make a clear contribution to the fair and transparent business environment created in the minds of consumers shopping website.

Chinese relevant government units for the fake one thing always spare no effort, and facilitated the cooperation. "This cooperation is invaluable for us, this is to any manufacturing to prevent the counterfeit goods, transportation and sales activities, either online or offline." Louis Weedon global intellectual property director Willa Li. Sony Er (Val é rieSonnier) said.

Crack down on counterfeit goods is a global strategy of Louis Weedon. Louis Weedon for the fake commodities has always been a "zero tolerance" policy and attitude. For brands, Louis Weedon think any trust the brand, and recognized brand products truly technological value and quality of global consumers, all has the absolute responsibility.

Alibaba group network security department senior director Ni Liang said, "we are very pleased with Louis Weedon officially reached a cooperation relationship, through the signing of a memorandum of cooperation to fulfill our promise. Taobao.com has been committed to the protection of intellectual property rights and crack down on counterfeit goods, we are convinced that, with the brand, the platform and the government inter agency cooperation can make the protection of intellectual property rights enforcement work more effective."